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Table of Contents

    • About the Author
    • Acknowledgments
    • Dedication
    • Preface
    • 1New Chapter Title
      • 1.1Tech’s Tectonic Shift: Radically Changing Business Landscapes
      • 1.2It’s Your Revolution
      • 1.3Geek Up—Tech Is Everywhere and You’ll Need It to Thrive
      • 1.4The Pages Ahead
    • 2Strategy and Technology: Concepts and Frameworks for Achieving Success

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      • 2.1Introduction

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      • 2.2Powerful Resources

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      • 2.3Barriers to Entry, Technology, and Timing

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      • 2.4Key Framework: The Five Forces of Industry Competitive Advantage

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    • 3Zara: Fast Fashion from Savvy Systems

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      • 3.1Introduction

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      • 3.2Don’t Guess, Gather Data—Make Small Batches of What Customers Want & Ship It Fast!

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      • 3.3Moving Forward

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    • 4Netflix in Two Acts: Sustaining Leadership in an Epic Shift from Atoms to Bits

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      • 4.1Introduction

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      • 4.2Act I: David Becomes Goliath: Crafting Killer Assets for DVD-by-Mail Dominance

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      • 4.3Act II: Netflix and the Shift from Mailing Atoms to Streaming Bits

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    • 5Moore's Law and More: Fast, Cheap Computing, and What This Means for the Manager

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      • 5.1Introduction

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      • 5.2The Death of Moore’s Law?

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      • 5.3The Power of Parallel: Supercomputing, Grids, Clusters, and Putting Smarts in the Cloud

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      • 5.4e-waste: The Dark Side of Moore’s Law

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      • 5.5Mickey’s Wearable: Disney’s Magic Band

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    • 6Disruptive Technologies: Understanding Giant Killers and Tactics to Avoid Extinction

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      • 6.1Introduction

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      • 6.2From Bitcoin to Blockchain and Beyond: A Disruptive Innovation for Money and More?

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    • 7Amazon: An Empire Stretching from Cardboard Box to Kindle to Cloud

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      • 7.1Introduction

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      • 7.2The Emperor of e-Commerce

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      • 7.3The Lord of Logistics

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      • 7.4Beyond Clicks: More Bricks

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      • 7.5Amazon's Disruptive Consumer Hardware Businesses: Kindle, Fire, Alexa, and More

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      • 7.6Amazon and the Cloud: From Personal Storage to AWS

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    • 8Platforms, Network Effects, and Competing in a Winner-Take-All World

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      • 8.1Introduction

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      • 8.2Platforms Are Powerful, But Where Does All That Value Come From?

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      • 8.3One-Sided or Two-Sided Markets?

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      • 8.4How Are These Markets Different?

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      • 8.5Competing When Network Effects Matter

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    • 9Social Media, Peer Production, and Leveraging the Crowd

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      • 9.1Introduction

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      • 9.2Blogs

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      • 9.3Wikis

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      • 9.4Social Networks

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      • 9.5Twitter and the Rise of Microblogging

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      • 9.6Prediction Markets and the Wisdom of Crowds

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      • 9.7Crowdsourcing

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      • 9.8Get SMART: The Social Media Awareness and Response Team

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    • 10The Sharing Economy, Collaborative Consumption, and Efficient Markets through Tech

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      • 10.1Introduction

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      • 10.2Boom Times and Looming Challenges in the Sharing Economy

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      • 10.3Future Outlook: Established Players Get Collaborative

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      • 10.4Airbnb—Hey Stranger, Why Don’t You Stay at My Place?

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      • 10.5Uber's Wild Ride: Sharing Economy Success, and Lessons From a Fallen Founder

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    • 11Facebook: Platforms, Privacy, and Big Business from the Social Graph

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      • 11.1Introduction

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      • 11.2Lengthening Leaders, Quick Catch-Ups, and the Challenging Rise of Mobile

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      • 11.3Lessons from Platform Facebook: Big Growth, Bad Partners, APIs and a Mobile Melee

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      • 11.4Advertising and Social Networks: A Challenging Landscape but a Big Payoff

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      • 11.5Move Fast and Breaks Things: Fumbles, Fake News, and Global Growth Challenges

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    • 12Rent the Runway: Entrepreneurs Expanding an Industry by Blending Tech with Fashion

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      • 12.1Introduction

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      • 12.2Founding the Business: Are We On To Something?

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      • 12.3Customer Engagement (Mobile, Social, and Physical Storefronts)

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      • 12.4Data

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      • 12.5Operations and Logistics

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      • 12.6Subscription: Bigger than Rental

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      • 12.7Conclusion

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    • 13Understanding Software: A Primer for Managers

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      • 13.1Introduction

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      • 13.2Operating Systems

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      • 13.3Application Software: Apps, Desktop Products, and Enterprise Systems

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      • 13.4Distributed Computing, Web Services, and APIs: The Platform Builders

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      • 13.5Writing Software

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      • 13.6Software Development Methodologies: From Waning Waterfall to Ascending Agile, plus a Sprint through Scrum

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      • 13.7Beyond the Price Tag: Total Cost of Ownership and the Cost of Tech Failure

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    • 14Software in Flux: Open Source, Cloud, Virtualized, and App-Driven Shifts

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      • 14.1Introduction

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      • 14.2Open Source

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      • 14.3Why Open Source?

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      • 14.4Examples of Open Source Software

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      • 14.5Why Give It Away? The Business of Open Source

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      • 14.6Defining Cloud Computing

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      • 14.7Software in the Cloud: Why Buy When You Can Rent?

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      • 14.8SaaS: Not without Risks

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      • 14.9Understanding Cloud Computing Models: PaaS, IaaS, and Motivations and Risks

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      • 14.10Clouds and Tech Industry Impact

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      • 14.11Virtualization: Software That Makes One Computer Act Like Many

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      • 14.12Apps and App Stores: Further Disrupting the Software Industry on Smartphones, Tablets, and Beyond

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      • 14.13Make, Buy, or Rent

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    • 15Data and Competitive Advantage: Databases, Analytics, AI and Machine Learning

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      • 15.1Introduction

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      • 15.2Data, Information, and Knowledge

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      • 15.3Where Does Data Come From?

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      • 15.4Data Rich, Information Poor

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      • 15.5Data Warehouses, Data Marts, and Technology behind “Big Data”

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      • 15.6The Business Intelligence Toolkit

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      • 15.7Artificial Intelligence, Big Data and Machine Learning: It’s Now Everywhere!

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      • 15.8Data Asset in Action: Technology and the Rise of Walmart

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    • 16A Manager’s Guide to the Internet and Telecommunications

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      • 16.1Introduction

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      • 16.2Internet 101: Understanding How the Internet Works

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      • 16.3Getting Where You’re Going

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      • 16.4Last Mile: Faster Speed, Broader Access

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    • 17Information Security: Barbarians at the Gateway (and Just About Everywhere Else)

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      • 17.1Introduction

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      • 17.2Why Is This Happening? Who Is Doing It? And What’s Their Motivation?

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      • 17.3Where Are Vulnerabilities? Understanding the Weaknesses

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      • 17.4Taking Action

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    • 18Google in Three Parts: Search, Online Advertising, and an Alphabet of Opportunity

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      • 18.1Introduction

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      • 18.2Understanding Search

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      • 18.3Understanding the Increase in Online Ad Spending

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      • 18.4Search Advertising

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      • 18.5Ad Networks: Distribution Beyond Search

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      • 18.6More Ad Formats and Payment Schemes

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      • 18.7Customer Profiling and Behavioral Targeting

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      • 18.8Profiling and Privacy

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      • 18.9Search Engines, Ad Networks, and Fraud

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      • 18.10The Battle Unfolds

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